Analysis of Market Status and Development Trend of China's Wood Floor Industry in 2020 Green Environmental Protection Transformation Becomes an Inevitable Trend

It refers to the flooring made of wood. The wood flooring produced in China is mainly divided into six categories: solid wood flooring, laminate flooring, solid wood, multi-layer composite flooring, bamboo flooring and cork flooring, as well as emerging wood-plastic flooring.

1, China's wood flooring industry industry chain analysis.

The wood flooring industry chain can be divided into three parts: upper, middle and lower reaches. The industry has formed a complete industrial system from production, sales, laying to after-sales service.

Upstream are forestry enterprises, wood-based panel enterprises and decorative veneer enterprises: forest enterprises either directly provide solid wood boards to wood flooring enterprises to produce solid wood/solid wood composite flooring, or provide wood raw materials for wood-based panel enterprises, and then wood-based panel enterprises provide wood-based panels to wood flooring enterprises to produce composite flooring; Decorative veneer enterprises produce veneer paper needed for laminate flooring.

Midstream is a wood flooring enterprise, mainly to the upstream enterprises to purchase raw materials after processing into flooring products, and then sold to the downstream.

2. China's wood flooring sales will achieve steady growth in 2019

From 2014 to 2019, the sales volume of wood flooring above designated size in China showed a fluctuating upward trend, and the sales volume remained basically stable in the past three years. In 2019, the total sales volume of wood flooring enterprises with a certain scale in China reached 424.6 million square meters, an increase of 1.68 percent over the same period last year in 2018, achieving steady growth.

3, China's wood flooring industry concentration steadily increased

There are many wood flooring production enterprises in China, but the scale is generally small. The number of small and medium-sized enterprises accounts for about 90% of the number of entrepreneurs in the whole industry, and the homogenization of products is more serious. Tracking statistics from the China Forest Products Industry Association show that there are about 3000 companies engaged in wood flooring production and related companies in China, of which about 2000 companies are directly engaged in the production of wood flooring products. The competition is fierce.

The top 4 companies in China's wood flooring industry are Daya Sacred Elephant, Nature Home, Del Future and Filin Home. In 2015-2019, CR4 in China's wood flooring industry rose steadily, but the overall level was still low, with CR4 rising to 25.62 percent in 2019;

Among them, Daya holy elephant is the front stage of the industry, with wood floor sales reaching 49.37 million square meters and a market share of 11.63 percent. This was followed by nature home, with wood floor sales reaching 40.26 million square meters and a market share of 9.48 percent. Del Future and Filin Home Market are far from the top two enterprises, with 2.27 and 2.25 respectively.

4, China's wood flooring industry leading enterprises in the number of retail stores.

Daya icon floor offline marketing channel network is spread all over the world, with 42 domestic branches and 55 overseas partners. It has more than 3000 unified image floor specialty stores and more than 700 customized home stores in China. The number of floor specialty stores is in the leading level in China, second only to 3484 stores of Nature Home. The floor offline marketing network layout is perfect. At the same time, the company has opened up online distribution stores in Tmall, Jingdong and Suning.

5. Analysis of the development trend of China's wood flooring industry

In the future, China's wood flooring industry will mainly show three development trends: with the improvement of people's living standards and the enhancement of environmental awareness, the pursuit of green lifestyle has become a worldwide trend. The extensive development mode of wood flooring in China over the years has made the environmental carrying capacity reach or close to the upper limit. It is necessary for domestic wood flooring enterprises to learn from and absorb the concept of international scientific environmental protection. "Green" wood flooring is the future trend, wood flooring enterprises to develop, environmental transformation is inevitable;

Three-layer solid wood flooring and multi-layer solid wood composite flooring are favored by the market because of their good product performance and characteristics, and become the main force in the industry, driving the healthy and stable development of the entire wood flooring industry;

The wood flooring industry is showing a trend of concentrating on superior brand enterprises. On the one hand, superior enterprises can extend to the upstream and downstream of the industrial chain, such as strengthening brand building, expanding base material processing bases and even raw material forest bases, in order to obtain higher value-added profits. On the other hand, through efficient, high-quality, wide-coverage marketing channels to ensure that high-quality products are put on the market, forming the advantage of integrated production and marketing, and marketing, and marketing, and marketing, and marketing, and marketing, and marketing, and marketing, and marketing.