Development of Wood Flooring in China

In the 2010 development goals set by China, the construction industry will become one of the pillar industries of China's national economy. With the development of the construction industry, the interior decoration industry will have greater development, and wood flooring as one of the important materials for interior decoration will also develop. It is predicted that the annual growth rate of China's wood flooring market is about 15-30%. To strengthen the wood floor, for example, because of its performance value is relatively high, and to obtain more ground covering materials market. By 2002, laminate flooring will have more than 10% of the market for ground covering materials, with a total market capacity of 90 million square meters. By 2005, laminate flooring will have more than 15% of the market for ground covering materials, with a total market capacity of 0.15 billion square meters. Laminate flooring will maintain a double-digit development rate in the next 5 years, and the resulting market price and brand wars will be inevitable. The localization level of laminate flooring will also be greatly improved, from the average degree of localization of products less than 50% to more than 80%.

China's future wood flooring industry will develop in the following directions:

1. is developing in the direction of scale, standardization, science and technology, environmental protection and service.

2. through scientific and technological means to gradually improve the use of wood flooring function, improve the dimensional stability of wood flooring, so that the wood is more wear-resistant, beautiful, fire-proof, water-resistant, anti-static and so on.

3. solid wood flooring surface processing will appear in various forms, such as the use of high wear-resistant surface paint or the use of wear-resistant transparent materials for cladding.

4. composite wood flooring (collectively referred to as aggrandizement wood flooring and solid wood composite flooring) will become the development trend of wood flooring industry. The composite ways of composite wood flooring in the future mainly include the composite of wood and other materials, the composite of high-quality hardwood and fast-growing wood, the leftovers and small-diameter wood of high-quality hardwood through processing into specification materials and composite into flooring, and the composite of high-quality flooring through modification treatment, composite of high quality wood and man-made board, etc. Composite wood flooring can not only effectively save wood resources, but also has environmental advantages. I believe that with the further development of the world's environmental protection trend, composite wood flooring will also develop faster.

Development of this paragraph

In 2010, China's floor production enterprises sales of about 0.399 billion m2, an increase of 9.6. Among them, the sales volume of laminate flooring was about 0.238 billion m2, up 12.3 percent year on year. Solid wood flooring is about 43 million m2, up 2.4 percent year on year. Solid wood composite flooring is about 89 million m2, up 7.2 percent year on year. Bamboo flooring is about 25.3 million m2, up 1.2 percent year on year. Other floors are about 3.2 million m2, up 45% year on year. Laminate flooring occupies a large market share in the domestic wood flooring market, reaching nearly 60%.

Although the production and sales of domestic wood flooring have increased significantly compared with previous years, due to a series of factors such as my country's population and wood flooring prices, my country's per capita wood flooring area is still at a lower level than that of western developed countries. According to statistics, in 2010, the per capita area of reinforced flooring and solid wood flooring in Europe alone reached 0.79 square meters, while the per capita area of wood flooring in China was only 0.03 square meters, with a huge gap, which also reflects the huge potential demand for wood flooring in China.

In addition, stimulated by a series of national policies such as affordable housing construction planning and building materials to the countryside, my country's domestic wood flooring market demand will surge in the future.

The huge market share has attracted the favor of many merchants. There are more than 5000 wood flooring manufacturers of different scales in China, most of which are small-scale enterprises with extensive production, including some illegal traders. They ignore industry norms, disrupt industry prices, floor product level confusion, plagiarism prevails, malicious competition among businesses has become the weakness of the development of the industry. The analysis believes that with the introduction of the new regulations, the brand concentration of flooring companies will accelerate, a large number of disadvantaged companies will be eliminated, and domestic wood flooring companies will quickly usher in a reshuffle. Finally, the number of domestic flooring brands will be controlled at about 100, of which the top ten flooring brands will occupy 60% of the market share.

Category of this paragraph

There are many kinds of wood flooring, so there are different ways to divide the types of wood flooring on the market. They are generally divided into three categories:

One category: representative in the industry.

Category II: Representation is not strong and influence is acceptable.

Three categories: quality influence is very poor.

These brands are located in the garbage board, low-grade floor.

Standardization of product production: standards are the scientific basis for the production and operation of enterprises, and any enterprise that does not produce and operate according to the standards is not standardized. Judging from the implementation of the standards, it is generally good. The quality of products and brand products of large and medium-sized enterprises is stable, and there is still a gap in the quality of products of small enterprises.

Standardization of business behavior: whether the business behavior is standardized reflects the overall level of the industry. According to the survey, some enterprises exaggerate the product function, one-sided emphasis on one indicator and ignore other indicators.

Product function diversification: with the increasing demand of people and the increasing awareness of environmental protection, new products to meet different classes, different needs and different places emerge in endlessly.

After-sales service systematization: wood floor itself is a systematic project, product production is only completed 1/3 of the total project, and the other 2/3 also has paving and after-sales service. By strengthening the guidance of after-sales service, large and medium-sized enterprises basically have a complete set of effective production, sales, paving and after-sales service system.

Industry status

The wood flooring produced in China is mainly divided into six categories: solid wood flooring, laminate flooring, solid wood composite flooring, multi-layer composite flooring, bamboo flooring and cork flooring.

1. solid wood flooring mainly includes tenon floor (also known as tongue and groove floor), flat floor (also known as flat floor), mosaic floor, finger floor, vertical wood floor and laminated wood floor. The scale of solid wood flooring production enterprises is uneven. Most of them are small in scale, backward in equipment and low in overall technical equipment. Only 3% ~ 5% of the more than 5000 production enterprises have an annual output of more than 50000 square meters. Most of these large and medium-sized enterprises import equipment from abroad, and their production and sales volume account for about 40% of the whole market. However, most small enterprises are interested in tree species, material selection, material quality and processing technology, due to the low quality of personnel, technical equipment and management level, it is difficult to control, and there is a certain waste of resources.

2. aggrandizement wood flooring can generally be divided into medium and high density fiberboard as the substrate of strong laboratory wood flooring and particleboard as the substrate of the two major categories of aggrandizement wood flooring.

3. solid wood composite flooring can generally be divided into three layers of solid wood composite flooring, multi-layer solid wood composite flooring and joinery composite flooring three categories.

4. bamboo flooring can generally be divided into two categories: bamboo flooring and bamboo composite flooring.

5. usually what we call multi-layer composite flooring is actually multi-layer solid wood composite flooring. In the latest national standard, it is called impregnated paper laminate veneer multi-layer solid wood composite floor. The explanation is as follows: impregnated paper laminate veneer multi-layer solid wood composite floor, impregnated paper laminate as the veneer layer, plywood as the base material, A tongue-and-groove floor made by pressing and processing. It has the wear resistance of reinforced flooring and the deformation resistance of solid wood composite flooring, and has excellent performance in the three harsh environments (public places, geothermal heat, and humidity) through practice.

6. China's cork flooring is limited by resources, so the number of production enterprises is small. As a precious and rare product, the diversified advantages of cork flooring have attracted more and more attention from people with environmental awareness.

The flooring industry in the Pearl River Delta region began to rise in 7., including Guangdong and Zhejiang flooring brands are increasing day by day. Raw materials in coastal areas are mainly imported from Indonesia, Myanmar and Europe and the United States, commonly known as imported materials.

8. the current domestic flooring industry, the brand concept has gradually been deeply rooted in the hearts of the people, has gradually realized the north-south pattern, the promotion of brand awareness of the entire flooring industry still has a positive effect, representing the Chinese flooring industry has gradually moved towards maturity and stability.

Industry Channel

The channels in the wood flooring industry can be mainly divided into three types. The first is the regional general distribution system, which controls distributors and terminals through general distribution. The second is the branch system, in which the company directly operates or associates with dealers to assist secondary distributors in the management and implementation of terminal management and terminal sales. The third is the overall flattening, directly flat to prefecture-level cities, even county-level, the company directly assists the operation and management of dealers. The evolution of these three forms is the continuation of the channel struggle.